E-commerce for testing and measurement products

Following an in-depth review of its customers information requirements and research into the latest innovations in web technology, Kittiwake have announced the launch of its new corporate website.

Following an in-depth review of its customers information requirements and research into the latest innovations in web technology, Kittiwake have announced the launch of its new corporate website.

Designed with customers needs in mind, Kittiwake's enhanced site is easier to navigate, provides greater depth of technical information and features upgraded search functionality for the visitor.

A cleaner, more consistent look and feel, coupled with a simplified, application oriented menu structure and improved product data enables visitors to quickly identify the products and services they need and to progress their enquiry through to an order.

Kittiwake's new site provides a direct means of accessing the most comprehensive technical and commercial information concerning fuel, lubricant and water testing.

As Kittiwakes 'shop window' to the world, it was important to clearly establish for prospective clients the business the company is engaged in and to provide a logical route for visitors to find solutions to their application problems.

With Kittiwake's on-line catalogue and fully integrated e-commerce system accessible via the site, customers can place their orders directly, saving both time and expense.

The addition of enhanced on-line safety data and the provision of an innovative flash map allowing visitors to quickly find their local distributors and agents round off this new tool.

Subsidiary sites in various regions and languages are also accessible via the new site.

From an management perspective, the Kittiwake website is also designed to save time and cost in future developments and on-going site maintenance.

Unlike many other web sites, Kittiwake's new site is based upon an html 'front-end' to a database driven Content Management System (CMS).

The benefit of this approach is that the every page and function within the site can be maintained, upgraded and developed over the web from anywhere in the world.

New content can be added in real-time, even remotely and staff do not require high level computer programming skills to maintain the site content.

Speaking about the new site, Chris Thain, Kittiwake's Marketing Manager stated "Our web site is the most important means of communicating the benefits of our products and services to our customers.

The improvements we have now made will help us to project an even more professional image towards our customers and target markets - we have tried to utilise the latest technological advances to bring our visitors a useful and educational web experience, and to create a resource that can help them meet their own operational goals." Kittiwake Developments is a leading manufacturer of measuring, monitoring and management equipment for fuel, lubricating oil and water treatment.

Operating worldwide through a network of agents and distributors, Kittiwake provides a complete range of test kits and analysis equipment for marine, industrial and offshore applications.

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