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Product category: E-commerce software
News Release from: Knexus Community | Subject: Digital Marketing Benchmark survey
Edited by the Manufacturingtalk Editorial Team on 03 February 2006

Digital Marketing Benchmark survey

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Benchmark Your Digital marketing Activities Against Leading UK and European Brands

Knexus Community, the leading corporate digital business network, is launching its second Digital Marketing Benchmark survey The aim of the survey is to generate Benchmarking data to help senior digital marketing executives measure their strategies against other leading UK, European and Global companies

Participants will be asked questions on their web, eMarketing and mobile marketing activities and can complete the survey online or over the phone.

Findings from the last Digital Marketing Benchmark Survey revealed the average spend by corporates on informational websites was GBP300,000, and for transactional websites it was GBP3m.

It was also discovered corporates rated Usability, Content and Customer Data as their top three priorities for Digital Marketing.

Knexus Community is a subscription based Community however non-members are permitted to participate in the survey and will receive the survey analysis and report.

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