Kodak Versamark presents at Marketing Fair

Kodak Versamark, part of Kodak's Graphic Communications Group, will present at The International Direct Marketing Fair.

Kodak Versamark, part of Kodak's Graphic Communications Group, will present at The International Direct Marketing Fair.

Digital print will be a key focus of The International Direct Marketing Fair 2005, as the event launches its first-ever Digital Print Pavilion in association with the British Printing Industries Federation.

The Pavilion will form part of The International Direct Marketing Fair at Earls Court, London on 22, 23 and 24 February 2005.

Monteen Jones, Marketing Operations Manager for Kodak Versamark in Europe will make a presentation in the Digital Print Pavilion on: Tuesday, February 22nd at 12:15.

Transaction documents have typically been viewed as a core business application and an important customer communications tool.

Contacts and order documents, receipts and delivery notices and statements all play an important role in the information value chain.

With the emergence of affordable high-speed digital colour technologies such as Kodak Versamark, print service providers are now working with clients to expand their transaction printing business into a direct marketing opportunity.

The statement offers a tremendous consistent communication opportunity to reduce call centre activity and associated support costs.

The Digital Print Pavilion will encompass a 40-delegate theatre with eight speakers per day including leading-edge Keynote sessions.

For more information about The International Direct Marketing Fair 2005, visit www.idmf.co.uk.

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