The importance of managing product information

Forrester Research and Liaison Technologies discuss the 'Importance of Managing Product Information' during 'IndustryWeek'-hosted online event.

Liaison Technologies has announced the company will sponsor an IndustryWeek-hosted online event entitled "Make Sense Of Your Data: Make Your Business More Agile With Product Information Management." The free online broadcast will take place on Wednesday July 20, 2005 at 2:00 pm EDT.

The discussion will focus on the importance for manufacturers and distributors to find better ways to collect, store, and manage product information across the supply chain.

Streamlining processes to manage the use of dynamic product data is paramount for manufacturers, distributors and retailers seeking to guarantee future business success.

Forrester Research Principal Analyst Erica Rugullies will explore the business benefits of Product Information Management (PIM), a technology- enabled process that improves information flow and is a requirement for companies implementing business initiatives such as RFID, UCCnet, EPC, GTIN, or DataSynch.

She will discuss the role of PIM in synchronizing product attributes and other information into a single data store, and then regulating the publication of this content to appropriate internal and external business users.

Rugullies will also cover best practices to ensure a successful PIM deployment and show attendees how companies can create a long term product information management strategy that will enhance customer relationships and improve supply chain performance.

The online session, which will be moderated by IndustryWeek eMedia editor Adrienne Selko, will address how real-time enterprises are able to respond faster to customer requests, reduce operational delays and ultimately create a sustainable competitive advantage.

It will cover the following topics:.

* The role of PIM for an enterprise.

* How to create a long-term strategy that goes beyond compliance.

* Project justification for PIM.

During this webcast, Bob Renner, CEO of Liaison Technologies, will also share first-hand PIM implementation results and how they produce increased profits.

This free IndustryWeek-hosted online event is a unique opportunity for manufacturers and distribtors to hear how PIM technology is helping users experience fewer invoice errors, reduced invoice deductions, quicker time-to-market and shortened payment cycles.

For more information about the broadcast, visit http://www.liaison.com.

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