Liaison-Sponsored IndustryWeek Webinar

Product Information Management, Managing Master Data, Sharing Information and Improving Profits with Forrester and Unisource

Liaison Technologies, a real-time business-to- business (B2B) infrastructure provider, announced today that the company will sponsor an IndustryWeek-hosted webinar titled Sharing Information, Improving Profits: How to Manage your Master Data.

The free, online broadcast will take place on Thursday, June 1, 2006 at 2:00 pm EDT.

Liaison's Chief Executive Officer Bob Renner will also participate.

Other webinar participants include Adrienne Selko, eMedia Editor at IndustryWeek, Forrester research analyst, Kyle McNabb and Donna Long, an executive at Unisource.

The webinar will cover how Product Information Management (PIM) helps manufacturers and distributors reduce supply chain costs, reduce errors and streamline routine processes and transactions.

An example of a real-time PIM solution implementation with Liaison customer Unisource, will provide an example of the impact on manufacturers and distributors.

McNabb will discuss how managing information about products -- like SKUs, prices, attributes, and customer-friendly descriptions -- can be a critical component of any master data management initiative.

McNabb's presentation will provide insight into how to design PIM strategy to meet unique enterprise data models.

He will also share recent trends and best practices in PIM, and provide tips on how to analyze whether current Master Data Management systems meets product information needs.

Long will share her first-hand experience with designing and implementing a PIM solution.

She will discuss how Unisource streamlined its strategic sourcing and replenishment processes and increased service levels through its product data management initiative.

Long will also share lessons learned and pitfalls to avoid.

"Unisource is a great example of a distributor implementing a PIM solution that uses real-time product information," said Renner.

"Their ability to streamline strategic sourcing and processes with Liaison's technology provides a real-world case study for manufacturers and distributors that require product data management." Renner's expertise stems from his integral role in creating Liaison a leading provider of PIM solutions.

He played a significant role in creating the Liaison concept, and served as one of six steering committee members who guided its development into an independent business enterprise.

Renner also brings more than 15 years of information technology experience from several industries, including work at the Walt Disney Company, McDonnell Douglas Aerospace and Security Pacific National Bank (now Bank of America).

Liaison's PIM solution via a data repository and hands- on data cleansing services, utilizes adaptive intelligence techniques and powerful data manipulation to improve the quality of information available in real-time.

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