Product category:
Manufacturing dealerships, agencies and acquisitions
News Release from: Master Chemical Europe
Edited by the Manufacturingtalk Editorial
Team on 28 December 2006
Metal cutting oils agent chosen for
Romania
Metal cutting oils agent set for Romania Producer of metal cutting lubricants, Master Chemical, has appointed tooling specialist, Ratis Serv, to be its agent in the Romanian market.
As a small but very dedicated company that specialises in industrial engineering supplies and particularly in quality turning, drilling and milling tooling, Ratis Serv has proved to be the ideal distributor for Master Chemical in Romania With a customer-base of over 200 manufacturers, Ratis Serv wanted to enhance its core business with the sale of another complementary major brand
This article was originally published on Manufacturingtalk on 22 May 2001 at 8.00am (UK)
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At the same time Master Chemical was seeking to establish a foothold in Romania.
The partnership therefore meets both objectives.
"This is a market with huge growth potential," explained European sales manager, Jim Fanshawe.
"It doesn't currently have the foreign direct investment of Poland, the Czech Republic and Slovakia but this is changing and Master Chemical wants to be on the ground to support expected demand." Ratis Serv has enjoyed steady growth largely thanks to its policy of providing high quality and dedicated support for the products it supplies.
This philosophy is also vital in the metalworking fluids market and the company has therefore made a considerable commitment to ensure its staff is thoroughly trained in the application of Master Chemical's TRIM product range.
This has translated into Ratis Serv winning valuable business within a very short period of time.
"The number of trials that have already been set-up is a credit to the partnership we have created," Fanshawe added.
Headed by executive manager, Bogdan Avadanei, Ratis Serv has four salesmen that are strategically located across Romania.
Orders received to date are for a broad range of Master Chemical TRIM products including soluble oils, synthetics, semi-synthetics, machine cleaning and tapping fluids as well as some basic coolant management equipment.
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