McLaren appoints a Vice President of Marketing

McLaren Software has appointed Mike Jones as Vice President of Marketing and he will lead the Marketing team at this fast-growing engineering content management company.

McLaren Software has appointed Mike Jones as Vice President of Marketing and he will lead the Marketing team at this fast-growing engineering content management company.

McLaren Software, a leading independent software vendor specializing in engineering content management applications, has announced the addition of Mike Jones to the McLaren management team as Vice President of Marketing.

At McLaren, he will direct all outbound communication for current and upcoming products.

His key objective is to elevate the company's market presence through targeted marketing initiatives that will educate organisations on the necessity and value of purpose built applications for managing critical engineering content across an enterprise.

"I was drawn to McLaren based on its leadership position in the emerging enterprise content applications market, its world class customer base and the company's impressive growth plan for 2005," said Jones.

"McLaren's Enterprise Engineer solution is the first to take advantage of industry standard content management platforms by providing a comprehensive application that automates the management of best practice engineering life cycles, content deliverables and underlying processes associated with the delivery of engineering work across an enterprise." Jones brings extensive marketing, technical and managerial experience in software product marketing and business strategy to the company.

He joins McLaren from Citadel Security Software, where he was Vice President of Marketing.

During his tenure at Citadel the company grew from $5.6 million to over $15 million in annual revenue and was recognized through numerous awards as an industry leading security software vendor.

Prior to Citadel, he was Vice President of Product Marketing for ASG Software where he led all product marketing programs including the release-to-market strategy for all seven ASG product lines.

He has also held the position of Director of Product Marketing for BMC Software, where he managed all inbound marketing activities for their storage management product portfolio that generated in excess of $240 million in annual revenue.

"Mike's experience with both public and private companies gives him a unique skill set needed to drive McLaren's marketing strategy as we grow our business around the world," said Paul Muir, CEO of McLaren Software.

"His knowledge and understanding for recognizing market opportunities and providing strategic leadership for product branding and visibility will help us as we continue to expand our leadership position in the enterprise content applications market." * About McLaren Software - McLaren Software develops enterprise content applications for companies in the process manufacturing, utilities and engineering, design and construction sectors.

McLaren helps organisations manage engineering content linked to the business processes and lifecycles associated with it.

It helps organisations maximise the value tied up in their documents, drawings and business processes while mitigating the commercial risk associated with their use.

McLaren's Enterprise Engineer applications provide customers with the control to manage business processes such as drawing management, concurrent engineering, transmittals and global collaboration in areas such as design, construction, engineering, process manufacturing and asset and plant management.

Enterprise Engineer is available on the EMC (NYSE: EMC) Documentum and FileNet (NASDAQ: FILE) Enterprise Content Management platforms.

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