CNC machine tools Web site updated

UK supplier of Doosan CNC machine tools has revamped its Web site to update information on pre- and after-sales services including turnkey solutions, finance, wear and replacement parts, etc.

Leamington, UK-based market-leading machine tool specialist, Mills Manufacturing Technology, has relaunched its Web site.

The Web site is generating significant business opportunities for Mills.

In six weeks, after the site went live, some 20,000 'hits' have been recorded to date.

Mills said that over 300 visitors have already signed up as registered users of the e-commerce facility available on the site.

Many companies struggle to fully integrate Web-based marketing into their business and sales operations.

They find it difficult to exploit the Web's huge potential for reaching and communicating directly with customers and prospects.

This situation has been avoided owing to the strategic approach adopted by Mills.

Mike Jenkins, managing director at Mills, said: "Companies spend significant resources on their website - but often after an initial burst of activity surrounding their launch they can often be put on the back-burner and as a consequence become out-of-date and under-used." He added: "Our approach has been different.

In addition to providing visitors to our site with the very latest information on our range of Doosan machines and all the pre and after-sales services available from Mills (i e, turnkey solutions, machine tool finance, wear and replacement parts, machine tool repair, maintenance and servicing, training, etc) - we have also integrated a sophisticated ecommerce facility on the site that enables users (log-on and password protected) to order spare and wear parts, take out extended warranties and maintenance contracts or book training courses - on-line." This integrated approach is paying dividends and is certainly a further boost for Mills' non-machine tool sales side of the business - which last year (2006) reported sales in excess of GBP 4m.

Mills is also ensuring that traffic to its website and access to its on-line services is optimised too.

Continued Jenkins: "We can't afford to let our website become a passive marketing tool.

That's why we regularly communicate with our customers and prospects - via email and post - to drive and encourage them to visit the site.

Once they've accessed the site we know they will find a great deal that is of interest and that they will also become regular visitors to the site too.".

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