Product category:
Customer relationship management software (CRM)
News Release from: Microsoft Dynamics | Subject: Microsoft CRM
Edited by the Manufacturingtalk Editorial
Team on 18 December 2003
Microsoft Announces ISV CRM launch
partners
Microsoft Business Solutions CRM opens up development opportunities around vertical markets and horizontal applications
Microsoft Business Solutions has unveiled the eight ISV launch partners that will be working with the company developing Microsoft CRM The move is set to increase new business and revenue opportunities for ISV partners in a host of market sectors
This article was originally published on Manufacturingtalk on 18 Dec 2003 at 8.00am (UK)
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Microsoft CRM version 1.2 will be available globally to customers in nine languages and 47 geographies.
"Microsoft CRM looks set to drive sales and significantly increase revenue for the channel," said Richard Thomas Marketing Director K3 Business Technology Group plc.
"We are always looking for ways to improve sales around software and the Microsoft CRM platform provides a powerful way to do this.
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Early access to code and training has enabled us to open up the product and build significant functionality for specific markets to provide a unique customised solution." Not simply a scaled-down enterprise solution or a bolstered small-office application, Microsoft CRM 1.2 was designed specifically for small and mid market companies with 25 to 1,000 employees.
For smaller business customers that would like to benefit from collaborative CRM, the solution can be deployed with Microsoft Small Business Server.
Microsoft CRM 1.2 also is a fit for departments or divisions of large organisations.
This is Microsoft's first business application built using Microsoft.NET technologies.
Accessible from Microsoft Outlook and the Web, Microsoft CRM is easy to use, customise and maintain; integrating with other business systems and scaling to grow along with the needs of a customer's business.
The eight chosen ISVs represent the versatility of Microsoft CRM.
They are:.
flyingSPARK Ltd, a UK-based wireless software development company specialising in real-time access to enterprise solutions.
Distinction Systems a specialist application software company designing, developing and supporting COM and NET management information systems for financial accounting, student management and payroll and personnel.
Scala Business Solutions offers a collaborative ERP system to make business simple.
K3 Business Technology Group plc is a public company listed on the London Stock Exchange providing a one-stop shop for internet enabled enterprise resource planning and supply chain management solutions to the SME sector.
TAH Limited provides software and business process solutions to companies in the mid-market space.
eg Solutions Ltd are an operations management solutions provider in UK financial services industry.
Documation is the leading provider of process-based document management and workflow solutions in the UK.
FWBS Ltd develop solutions for office and document management processing requirements for professional services based firms.
All have developed solutions that have added to the portfolio of services that partners can offer, in turn guaranteeing cost benefits to customers.
The familiar look and feel of Microsoft CRM, allied to a low TCO and scalability, allows ISV partners to unlock the advantages of CRM functionality and bring them to a wider audience.
End users will find that the CRM interfaces build on experiences they will have already had from using Outlook, and other Microsoft products - allowing them to quickly add real business value.
Michala Alexander, UK CRM Product Manager, Microsoft Business Solutions explained: "Partners realise the growth opportunity that Microsoft CRM can offer them.
We have already had huge interest in the product and with the specialised programmes and support we can offer partners around this product, we expect this to grow.
The launch partners have taken the time and made the investment in Microsoft CRM to develop intelligent business solutions that enable an extraordinary customer experience." A wide selection of preparation and readiness tools are available for partners to help them become familiar with the product and its sales opportunities in advance of the customer launch.
The Microsoft CRM Software Development Kit (SDK) is available on the Microsoft Developer Network (MSDNR) and contains a wealth of resources, including sample code to help partners develop specific solutions from the Microsoft CRM platform: http://msdn.microsoft.com/library/default.asp?url=/library/en-us/ CrmSdk/htm/.
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