Product category:
Manufacturing exhibitions
News Release from: Manufacturing Technologies Association | Subject: MTA - MACH 2004 report
Edited by the Manufacturingtalk Editorial
Team on 01 June 2004
Most MACH 2004 visitors confirmed
appreciation
Results from the visitor entry and exit surveys carried out at MACH 2004 show that 89% of respondents said that MACH showcased all the products that they were interested in.
Results from the visitor entry and exit surveys carried out at MACH 2004 show that a resounding 89% of respondents said that MACH showcased all the specific products or types of products that they were interested in This is supported by the fact that 98% of visitors surveyed stated that MACH had completely or partly met their objectives for visiting the exhibition
This article was originally published on Manufacturingtalk on 13 Apr 2004 at 8.00am (UK)
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Furthermore, a significant 78% of visitors surveyed said that they thought MACH should be held every two years, as is currently the case, and 78% also stated that MACH was the exhibition considered to be the most important for their business requirements.
The development of specific areas to showcase tooling, CAD/CAM and measurement and inspection also proved a success with 72%, 72% and 74% respectively stating that they were aware of these areas before the event.
MTA Director General, Simon Brown, commented: "The results from the entry and exit surveys support the anecdotal evidence that we have received from exhibitors at the show.
The vast majority of people are extremely pleased with the results of the show and the flood of member press releases to the MTA confirming orders generated at MACH proves that the good feeling around the event has materialised into sales for many of our exhibitors." Another interesting statistic from the results highlights the fact that when some exhibitors are considering the cost: benefit ratio of exhibitions, 88% of respondents to the exit survey at MACH 2004 said that they thought that exhibitions are still either very useful or useful in assisting purchasing decisions.
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