Product category:
Packaging management software
News Release from: Odin | Subject: Management software
Edited by the Manufacturingtalk Editorial
Team on 09 March 2007
Odin brand managment solution
World-Class Brand Management Solution Showcases at Pro2Pac Odin is demonstrating its new state-of-the-art brand management tool at the Pro2Pac exhibition from 18 to 21 March at ExCeL, London.
The Odin system streamlines and speeds up the design to print process resulting in the ability to introduce a higher number of SKUs Grocery retailers, private label manufacturers and brand owners across the world utilise Odin to help create an efficient brand management system
This article was originally published on Manufacturingtalk on 14 Mar 2007 at 8.00am (UK)
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This enables savings from product development time, resources and physical costs, which equates to vast sums for many of Odin's clients.
ASDA saves a significant amount every year and Odin has helped increase the speed to market across all products by 30 per cent - vital for the competitive food and drink market.
Other clients include Somerfield, Twinings and Danone who have all gained valuable savings from implementing the innovative Odin system.
Martin Hawkins, Executive Director for Odin, said: "Pro2Pac aims to showcase innovative solutions that helps food and drink companies be more effective and efficient - Odin can help brand owners do exactly that." "Designed to control the development process, Odin ensures products are delivered to market in the shortest timeframe but with the highest quality." With three functional modules, the system is flexible to each client's requirements and can help with online storage of assets, such as photography and brand guidelines, therefore, driving down costs of repetition of work.
In addition, the system enables the brand manager to have visibility of the entire workflow and manages the New Product Development production cycle.
With the added benefit of online artwork, the approval process can be completed simultaneously in real-time, eliminating the need for hard-copy proofs.
The Odin system gives brand owners a cost effective solution to increase speed to market.
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