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News Release from: Professional Packaging Services | Subject: Redken hair care products
Edited by the Manufacturingtalk Editorial
Team on 21 March 2005
Box Designs Extend Premium Hair Care
Branding
Having produced a rigid box for Redken's successful Christmas promotion, Professional Packaging Services (PPS) has completed another major project within the hair care market.
Having produced a rigid box for Redken's successful Christmas promotion, Professional Packaging Services (PPS) has completed another major project within the hair care market, this time for brand leader GHD Two boxes have been designed, produced and packed for GHD by PPS
This article was originally published on Manufacturingtalk on 22 Dec 2004 at 8.00am (UK)
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The first, marketed as the Urban Angel gift box, contains GHD's original ceramic styling irons, the company's halo, what is claimed to be the world's first non-silicone hair serum as well as GHD's iron oil, a thermal protection spray.
The second, called the 'indulgence' gift box, contains GHD's Miracle Worker, leave-in conditioning spray, Indulgence Treatment Mask and the hair repair product, Angel Tears.
The packs, to be sold in hair salons and on-line, have been designed to reflect GHD's premium hair beauty range.
Both were printed in six colours on 1,000-micron rigid board with matt lamination and spot gloss varnish.
A ribbon, matching GHD's corporate colours, was attached to each tray to enable it to be easily removed from the sleeve said PPS.
PPS was responsible for the complete project management of the gift boxes, coordinating the pre-production proofing and sampling for approval by GHD, through to the contract packing of all products within the packs and delivering the complete gift boxes to GHD.
Kate Massarrella, the senior account manager at Propaganda, GHD's integrated marketing agency, which designed the graphics and briefed PPS, was very impressed with the finished boxes.
"GHD has secured its reputation as market leader by providing high quality and innovative hair beauty and styling products.
Everything we produce on GHD's behalf must reinforce the image and reputation that has been created.
The packs produced by PPS are of the highest quality and will help to ensure our client's number one position is maintained," she said.
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