Product category:
Bottles, bottling and jars materials, equipment and services
News Release from: Rexam Glass | Subject: Clan Campbell bottle
Edited by the Manufacturingtalk Editorial
Team on 02 March 2005
Luminous Bottle Spotlighted In French
Nightclubs
A limited edition luminous bottle produced by Rexam Glass Barnsley is the solution to catching the eye of whisky drinkers in France.
A limited edition luminous bottle produced by Rexam Glass Barnsley is the solution to catching the eye of whisky drinkers in France Brand owner Chivas Brothers, the Scotch whisky business of Pernod Ricard, wanted a new slant for its blended Scotch whisky Clan Campbell to boost its presence in trendy bars on the continent
This article was originally published on Manufacturingtalk on 8 Apr 2005 at 8.00am (UK)
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Clan Campbell is now available in a limited edition black coated clear bottle with a UV-reactive label, which glows when placed in an area that is lit in a subdued way.
The product, being piloted in French nightclubs, complements the established green glass bottle of Clan Campbell, which continues to sell over 18 million bottles a year worldwide, said the company.
Chivas Brothers wanted to add a new look for the whisky that is favoured by under 30-year-olds in trendy French bars with a specific run of 126,000 bottles.
Inside, the product remains the same but Rexam Glass is hoping the new bottle design will prove to be the obvious choice for drinkers.
The bottle is now spray coated and then labelled with the luminous moon and mountain logo to entice customers whilst at the bar.
Commented Phil Hall from Decorative Services at Rexam Glass Barnsley: "Clan Campbell is an established brand in the French market, both in the on-trade and off-trade and we were delighted that we could help Chivas Brothers in providing the ideal solution to make this product stand out to customers." The new bottle design will go on sale exclusively in France and will be aimed at bars and night clubs where sharing bottles of whisky is popular with groups of friends.
The limited edition Clan Campbell luminous bottles are also available in grocery stores.
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