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Free Report Examines Growth Of Premium Beers
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Rexam Glass product story
Edited by the Manufacturingtalk editorial team
Oct 4, 2005
By 2010 the global premium beer market will be worth an estimated US$200 billion, with sales increasing by over 72 per cent, according to Rexam Glass.
By 2010 the global premium beer market will be worth an estimated US$200 billion, with sales increasing by over 72 per cent, according to Rexam Glass.
The Rexam Glass Premium Beers Market Reports are available free of charge from Rexam Glass.
The first report from the glass packaging manufacturer, examines market growth and other issues, with each of the reports focusing on different market sectors that have an impact on the glass packaging industry.
The reports not only concentrate on the packaging related issues but also the market as a whole and its role in today's society, said the company.
The first issue delves in to the premium beers market, which is currently undergoing a period of growth across the globe and is the fastest growing sector within the world beer industry.
The report provides a synopsis of the sector, looking at the current situation in the market, as well as examining where the future might take it.
The Rexam Glass Market Reports use research and case histories to paint a picture of the premium beers market and how much of an influence it actually has on modern life.
It examines a variety of different aspects of the market, including how 'cool', city style bars and image-led marketing are responsible for the recent upsurge in sales and how the whole branding experience has an impact on the consumer, as well as looking at the variations in the off-trade market across the globe.
The reports also examine how consumers are experimenting more with accompanying food with beer, the increasing demand for brewed at source beers, how the greatest growth in the next few years will occur in Asia and Eastern Europe, recent product innovations within the sector and how glass is the perfect packaging for premium brands.
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