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Embossed Rexam Bottle Promotes Carlsberg Heritage
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Rexam Glass product story
Edited by the Manufacturingtalk editorial team
Nov 3, 2005
Rexam Glass Germany has produced the new profile bottles for The Jacobsen Brewhouse, owned by Carlsberg of Denmark.
Rexam Glass Germany has produced the new profile bottles for The Jacobsen Brewhouse, owned by Carlsberg of Denmark.
The beer is named after and brewed in the spirit of Carlsberg's founder, J C Jacobsen, and is filled and sold in Denmark.
Rexam Glass produced the new bottles in amber glass and embossed the image of J C Jacobsen on the front.
The embossing gives the product a feeling of heritage and tradition and highlights that the beers have been brewed to the same traditions initiated by Jacobsen.
The new bottles are available in both 33cl and 75cl sizes.
The larger bottle is said to be an ideal size for sharing with friends, whcih is a current trend in the global bottled beer industry.
The bottle was designed by E-Types of Copenhagen and is said to have been inspired by the lighthouse located at the main brewery gates at Carlsberg.
The bottle design also draws on influences from the first Danish standard beer bottle from 1904, again drawing attention to the traditional aspects of the range.
The Jacobsen range currently includes four beers: Bramley Wit, Brown Ale, Original Dark Lager and Saaz Blonde.
The Jacobsen brewhouse will continue to develop new beers, along with seasonal brews for special occasions and holidays.
It has just launched a new limited edition beer, in the company's experimental range, called Imperial Barley Wine.
It is only sold at the Carlsberg visitors' centre in numbered bottles and in limited amounts.
The bottles are filled in a new brewery, The Jacobsen Brewhouse, which is at the existing Carlsberg brewery in Copenhagen and is in the heart of the visitors' centre.
Carlsberg hopes that Jacobsen will make inroads in to the dining arena and become an accepted accompaniment to a variety of dishes.
During the brewing process food was a major consideration, as different varieties of beer are more suited to certain dishes than others, said the company.
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