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Virtual business model yields strong ROI
A
Rotoflex Tooling product story
Edited by the Manufacturingtalk editorial team
Jun 6, 2007
A virtual business model yields strong ROI for this innovative label manufacturer.
Partners Mark Callison and Paul Puleo may be new to world of flexo printing and converting, but this has not hindered their success.
"We both left fortune 500 companies with extensive IT backgrounds to pursue a new challenge".
"We started an internet based virtual business with no traditional sales force, under the trade name LabelValue.com," notes Callison.
LabelValue.com caters to the online label consumer, producing all types of standard label sizes and combinations.
"From beginning to end the average customer places an order in just seven minutes through our web site".
"We ship standard orders the same day and even custom orders have a turnaround of less than 72-hours".
"Customers buy from us because we make it easy," adds Puleo.
"In the beginning we were contract manufacturing our labels, but ultimately wanted better control over the quality, product flexibility and turnaround time".
"Obviously when you are looking at an investment in a flexo press or finishing equipment you need to run some serious ROI analysis".
"I can tell you our Mark Andy 830 and Rotoflex Model VSI combination is very efficient and profitable for our small flexographic converting applications," notes Callison "the service and training made all the difference".
"Within an hour we were running rolls." The Rotoflex VSI specifications used by LabelValue.com includes 13.25"/337 mm max web width, individual label and linear count, stroboscope, shear knife slitting unit, two speed drive on unwind, auto web gripper and 28"/711 mm max unwind diameter.
Supported by a full electronics package, with quick setup features and easy-to-use controls, the operator easily maintains a full view and has total control of the three critical functions of inspection, slitting and rewinding.
Using the latest in electronic web guiding technologies, the web is precisely positioned for ultimate slitting accuracy and different rewind core size requirements are easily accommodated by the quick-change interchangeable rewind shaft design".
""Not having label/manufacturing experience we were initially intimidated by the Rotoflex machine, but the service and training made all the difference".
"Within an hour we were running rolls".
"We found the interface to be very intuitive and the program design is user friendly".
"Seeing the machine in production sells its value - we like the design much better than anything else on the market," adds Callison.
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