Product category:
Label converting and sleeving materials, equipment and services
News Release from: Rotoflex Tooling
Edited by the Manufacturingtalk Editorial
Team on 06 June 2007
Digital Revolution in Latin America.
A 2006 survey of 118 label converters in 20 countries of Latin America identified digital printing as a significant diversification opportunity in 2007.
According to the survey Latin America is one of the world's highest growth regions with label printers in Mexico and Brazil reporting growth rates as much as 15-20% Carmina Pinto, General Manager of Flexografica S.A
This article was originally published on Manufacturingtalk on 14 Mar 2007 at 8.00am (UK)
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in Guatemala feels she has found the best solution for meeting the growing demands for digital labels in Central America.
"In 2006 we made a significant investment with the acquisition of a digital HP press in combination with a Rotoflex Vericut system for the finishing process".
"We are now producing digital labels for the pharmaceutical industry and as well as producing short run applications for cosmetics".
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"The combination of digital print quality and the versatility of the Vericut finishing system have produced good returns on our investment - everyday we find new customers and applications," says Pinto.
Established in 1997, Flexografica is an innovative company dedicated to the printing and converting of pressure sensitive, shrink film and roll feed labels.
Employing 66 people and operating from an 18,000 sq.
ft.
facility, Flexografica serves large markets in Central America including Guatemala, Belize, Nicaragua and El Salvador".
""We produce mainly pressure sensitive labels for household products, pharmaceutical, food and beverages," notes Pinto".
"One of the key differentiators of digital technology over conventional methods is variable data printing (VDP)." In 2006 the company also started producing shrinks sleeves labels - one of the fastest growing segments in the consumer packaging market".
"Business is tough these days".
"We have very good competitors in the area with lots of experience and history".
"We have become a leader in quality by integrating the investment of technology with the development of talent, professional abilities and the continuous training of our staff," adds Pinto Combining the Rotoflex Vericut system with the print flexibility and quality of the HP Indigo produces significant results".
"Our production objective, regardless of flexo or digital is to achieve the best quality while minimizing waste and maximizing resources - resulting in value for our customers".
"The Rotoflex Vericut system gives us a finishing solution for all the production of the digital press".
"It has the capability to register the printed web quickly and accurately - reducing the amount of set-up waste".
"This is very important when working with short runs because we can control the costs," adds Pinto.
Unparalleled accuracy in dual mode die cutting.
One of the key differentiators of digital technology over conventional methods is variable data printing (VDP).
According to one report on VDP, "Consumers today receive over 4,000 media impressions per day".
"Communication professionals are challenged to find more effective, efficient methods for breaking through the clutter and capturing attention".
"Database-driven, personalized or one-to-one marketing has emerged as a key enabling technology that resonates with recipients and motivates action." Vericut system with cartridge style shear knife slitting and dual rewind".
""One of our first goals for 2007 is to utilize our digital capabilities to produce variable data printing".
"The versatility of HP's workflow in combination with the Rotoflex Vericut is an ideal solution for personalization".
"We have already done some trial orders and it works wonderful".
"We listened to our customers and are the first company in our area to invest in digital technology".
"I can assure you this is a huge innovation in our market," adds Pinto.
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