Chains, couplings and bearings office set up in UK

With its UK office set up to provide support, Rexnord NV UK views distributors as the most direct and effective way of gaining an increase in market share by enhancing the service to customers.

"Distributors are key to our new sales and marketing strategy," says Derek Mack, UK sales director for Rexnord NV UK.

"We are in the process of developing a network that will provide a local resource for our chains, couplings and bearings across the whole country and backing them with the appropriate support and sales tools.

A particular attraction for distributors is the 'non-compete' element of our partnership which is extremely unusual in the Power Transmission industry.

Prior to the completion of the UK sales office set up in Redditch mid-2005, Rexnord had been remote from its customers, operating through a very limited number of distributors.

Now, with its UK office set up specifically to provide support, the company views distributors (nationals and local independents) as the most direct and effective way of gaining an increase in market share by enhancing the service to customers Support for its distributors includes technical back-up in the field and office from recently recruited engineers with the relevant industry experience.

Marketing support in the form of free literature, sales packs for distributors' sales teams, and point-of-sale/exhibition displays complement the field activity.

The initial push will be on Rexnord's new 'RexPro' high performance chain, which offers similar duty to stainless steel or coated chains from alternative manufacturers.

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