Product category:
Food and drink manufacturing: packaging and bottling equipment
News Release from: RPC Group | Subject: Softline lid
Edited by the Manufacturingtalk Editorial
Team on 11 March 2005
Technique prints to edge of lid rims
All-over printing technique, which prints onto the reel before thermoforming to enable decoration to the very edge of the rim, has brought outstanding product visual impact.
RPC Bebo Plastik's innovative Softline lid -utilising the high-quality decorative capabilities of the Bebo Print pre-printing technique - has brought outstanding visual impact to a new range of yoghurt dips from Thomy Launched last December in Switzerland, Thomy Dip comprises four flavours - Yogo-Cocktail, Yogo-Garlic, Yogo-Curry and Yogo-Tartare
This article was originally published on Manufacturingtalk on 15 Oct 2004 at 8.00am (UK)
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Packaged in a convenient plastic tub, Thomy wanted to maximize its impact on consumers' appetites - from purchase to consumption - with an eye-catching lid design.
Softline utilises RPC Bebo's highly regarded Bebo Print all-over printing technique, which prints onto the reel before thermoforming to enable decoration to the very edge of the rim.
Combined with the curved design of the lid, this can help to increase the impression of the pack's size.
Thermoformed in PS, the lid used for the range features photo-realistic reproduction of Thomy's colourful, contemporary graphics.
"In comparison with the transparent dome lids commonly used for this type of product, the "Softline" from RPC Bebo Plastik delivers enhanced visual appeal thanks to its 'permanent branding' and far larger decorative area," comments Detlef Schattner, Product Manager Marketing Thomy, Vevey.
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