Printed Embossed Lid Differentiates Margarine

The manufacturing and printing expertise of RPC Bebo Plastik has been instrumental in creating an identity for Unilever's top-selling Latta margarine brand with an eye-catching printed embossed lid.

The manufacturing and printing expertise of RPC Bebo Plastik has been instrumental in creating an identity for Unilever's top-selling Latta margarine brand with the introduction of an eye-catching printed embossed lid.

Unilever wanted to reflect Latta's status as Europe's leading margarine with a re-branding exercise that would distinguish the product from its competitors.

The resulting lid redesign, developed by Unilever in conjunction with its design agency and RPC Bebo Plastik, retains the multi-coloured Latta logo but further enhances it through embossing and the inclusion of a 'water drop' effect on the surface, said RPC.

Whereas the previous lid was post-printed, with the new design the sheet is printed first and then embossed during thermoforming.

RPC Bebo Plastik carried out a series of detailed tests to perfect what it described as the technically challenging operation, particularly to ensure accurate colour registration on the raised surface of the logo.

To achieve the rich, vibrant colours required by Unilever, RPC has used irodine, a pigment known for creating stunning, iridescent colour effects.

Irodine is also used to similar effect in the label for the injection moulded IML container from RPC Bramlage Celle as part of the company's major supply deal with Unilever to produce packs for the its margarine brands throughout Europe, added RPC.

Attila Akat, the marketing manager of Unilever Food, said: "The Latta redesign has delivered a genuinely unique pack appearance, which stands out on shelf.

RPC Bebo Plastik's commitment to perfecting the eye-catching look has been instrumental in the continuing success of the brand.

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