RPC's Thermoformed Yoghurt Pot Helps Brand Launch

An eye-catching yoghurt pot from Plus Germany's new Viva Vital range has benefited from the thermoforming expertise of RPC Bebo Plastik.

An eye-catching yoghurt pot from Plus Germany's new Viva Vital range has benefited from the thermoforming expertise of RPC Bebo Plastik.

Manufactured by Humana Milchunion, the Viva Vital range comprises 85 healthy food products - including dairy, bread, fish and ready meals - that are low in fat and sugar content.

It was launched in January to great success, said the company.

Humana Milchunion asked RPC Bebo Plastik to produce an attractive container for four varieties of yoghurts included in the range.

Designed in-house, the 95mm pot is manufactured in PS and features a pleasing curved shape.

Brand image is enhanced by a high gloss sleeve and printed lidding film, both of which incorporate vivid colours and photographs of the key ingredients.

Michael Pestner, senior category manager of Plus Germany, said: "Viva Vital is a fresh new concept in healthy eating and we wanted packaging that reflected this.

The distinctive yoghurt pot from RPC Bebo Plastik, combined with high-quality decoration, fulfils this requirement perfectly.

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