Product category:
Bottles, bottling and jars materials, equipment and services
News Release from: RPC Containers | Subject: Thor pots
Edited by the Manufacturingtalk Editorial
Team on 10 March 2008
'Yes Please' to packaging style from
Thor pots
Thor pots from RPC Containers are contributing to the premium image of a pioneering new range of fresh chilled convenience foods recently launched in Germany by 'Yes Please Foods'
Yes Please Foods, based in Berlin, is the creation of London-born entrepreneur Gemma Michalski As a busy mother of three, Gemma, who is married to a German television producer, noticed a gap in the market for high quality convenience ready-prepared meals - nutritious dishes featuring tasty and unusual recipes, made without preservatives or additives
This article was originally published on Manufacturingtalk on 30 Jul 2004 at 8.00am (UK)
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"Although convenience foods and ready meals are available in Germany, there is very little choice at the premium end of the market," explains Gemma: "In the UK, these types of products have already been enormously successful, especially among time-pressed families, couples and singles, with people prepared to pay for the convenience of well-balanced and delicious ready-prepared dishes that they can serve to family and friends without shame or guilt.
Talking to friends in Germany, I was sure there would be a demand for similar products here".
The result was Yes Please Foods, established two years ago to bring a wide range of premium, all-natural, ready-prepared food to the German consumer.
The company's first products are a range of innovative soups designed by Ursula Heinzelmann, one of Germany's best-known cookery writers and chefs, and produced in London by Joubere, a Pasta Reale company.
The recipes - Carrot, Ginger and Cardamom; Beetroot with Orange; and Green Pea with Mint and Coriander - are all "classics with a twist".
A fourth soup variety, Leek and Potato with a hint of Mustard, was launched at Christmas.
Recognising the essential role played by packaging in the establishment of a new brand, Gemma devoted a good deal of time and trouble to finding the right pots and labels for her soups.
After reviewing the full range of available containers, she chose the RPC Thor range of pots.
Injection moulded in polypropylene, the Thor pot has a modern curved design that creates an effective presence on shelf and the contact clarity of the material enables the soups to be displayed to their best advantage.
The pot is robust and easy to handle, while a tamper-evident lid maximises consumer confidence.
The quirky eye-catching label designs have been created by top London agency Williams Murray Hamm and feature the artwork of Martin Haake, one of Berlin's leading illustrators and artists.
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