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News Release from: Rutronik Elektronische Bauelemente
Edited by the Manufacturingtalk Editorial
Team on 01 December 2006
Pan-European franchise agreement
The trendsetting market M2M communication: Italian wireless-expert gets machines talking.
Rutronik Elektronische Bauelemente, Europe's top 3 distributor, and the Italian M2M module supplier Telit Communications have concluded a pan-European franchise agreement The agreement covers GSM/GPRS and CDMA modules, developed, produced and distributed by the Telits Wireless Solutions Business Unit
This article was originally published on Manufacturingtalk on 23 Feb 2006 at 8.00am (UK)
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According to Gartner, the market for M2M communication will grow to around 914 million euros by 2008, featuring applications, particularly in the fields of transport and logistics, remote control systems, healthcare and security technology.
In Europe, Telit is the third largest provider of wireless M2M modules.
The innovative and qualitatively enhanced products are a good choice for customers, together with the excellent logistics and customer proximity that Rutronik offers.
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In their international product development, customers benefit from the constant availability of the Telit M2M modules, the on the ground presence throughout Europe, FAE competence in application design and the system solutions, as well as from numerous value added services.
Marking the occasion of the "Think Wireless" workshop series, which Rutronik will be holding in 14 countries from spring 2007 onwards, Telit will be presenting its know-how as one of the major international challengers in the wireless M2M market.
"In the long term, we want to become the largest supplier with the best GSM modules for the M2M market with the Telit products", says Lars Mistander, Manager Development Centre Wireless at Rutronik.
"Telit will benefit from our presence and familiarity on the European market as a result of this cooperation".
"Conversely, we can draw on Telit to find good accessibility to new customers in other European countries".
"This will lead to higher market shares for both companies".
M2M communication is one of the most promising markets.
According to the Gartner Report "M2M Cellular Module Market Overview", the number of M2M devices sold around the world in 2005 amounted to 9.6 million (63 percent), and is set to rise to 30.7 million sold units by 2008.
Telit is addressing this market with the cost-optimised product families GT, GM, GE and GC, which are based on innovative technologies from leading companies such as Infineon or SiRF.
As one of the first manufacturers, Telit is offering the global supply of modules that combine GSM/GPRS and GPS in a very compact space, among others also with BGA assembly concept (Ball Grid Array): This enables a direct connection of the module with the basic printed circuit board in the terminal.
Plugs and cables and the quite significant costs for this are redundant.
It also enables a quick and cost-saving assembly in the pick-and-place method, like with standard SMD assemblies.
Applications that had previously required several modules receive in this way and for the first time all functions united within one module.
This saves time and money in integration and in the production of the terminals.
Drawing on its global market strategy and over 15 years of experience in the development and marketing of mobile telephones and wireless communication devices, Telit intends to establish itself as a leading supplier in the M2M market by 2010.
"Rutronik convinced us particularly due to its solid growth, its extensive market penetration and its excellent logistics and customer proximity", explains Felix Marchal, VP Global Sales, Telit Wireless Solutions.
"We are particularly convinced that our partners can service target markets in their full width, providing suitably high penetration".
"Rutronik satisfies these preconditions ideally".
Rutronik is using this pan-European franchise agreement to underscore its premise of being able to reach and service its clientele wherever they are.
A constant line of manufacturers is the easiest form of international product development for the customers - and they can also draw in this context on the application specialists from the Wireless Development, who operate internationally and on behalf of all clients.
In the wireless market, Rutronik now covers fields of RFID-passive, RFID-active, ISM/SRD, ZigBee, Bluetooth, WLAN, GSM (GPRS) and GPS.
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