Product category:
Analysis, simulation and mathematical software
News Release from: smartfocus | Subject: Smartanalyser market analysis software
Edited by the Manufacturingtalk Editorial
Team on 12 March 2007
Marketing analysis and visualisation
Cost effective and intuitive marketing analytics software is being used by WDM and its customers to segment data and create reports.
Smartfocus, an international vendor of enterprise marketing software, has announced Netherlands-based consumer data and database management company WDM (formerly Wegener DM) as a new partner and customer for the Smartfocus suite of marketing analytics software Smartanalyser, Smartfocus's flagship marketing analytics product, is being used by WDM and its customers, including Nederlandse Hartstichting, to segment data and create reports from databases managed by WDM
This article was originally published on Manufacturingtalk on 14 Feb 2007 at 8.00am (UK)
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WDM decided on a full roll-out of Smartanalyser following an initial six-month trial period.
The most significant market for WDM is the charity sector.
WDM required a cost-effective and intuitive tool that would help its customers run complex queries and reports on the WDM databases quickly and easily.
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Thanks to Smartanalyser, WDM's clients can now easily run queries in-house without support, which shortens the time to market for campaigns.
Bo Van der Puil, director of sales and operations at WDM, said: "Using Smartfocus makes WDM more efficient".
"Queries that previously took six hours to run can now be performed in a fraction of the time using Smartanalyser.
The ease of use also means that queries that had to be run by senior database managers can now be performed by junior members of the team".
"This frees up time for staff to focus on other important tasks and makes a great improvement to the services we provide to our customers and to our ability to react to market developments".
Curt Bloom, managing director, international, Smartfocus, said: "Companies like WDM that have customers who require cost-effective and flexible services can benefit greatly from their marketer's adoption of Smartanalyser.
WDM is now providing our sophisticated and highly valuable marketing data analysis tool, which will help its customers to fully understand and increase the success of marketing campaigns, without the usual associated costs".
Smartanalyser is a powerful, fast and easy to use analysis and visualisation application.
It is designed to enable marketers to analyse high volumes of customer, product and transactional data.
It helps to create a single view of the customer and perform marketing data analysis tasks including segmentation, profiling, and campaign performance management.
WDM will be holding a customer event on the 7th March involving a presentation of the Smartanalyser application to 70 of its customers.
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