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Product category: Document and workflow management software
News Release from: StreamServe | Subject: StreamServe Persuasion
Edited by the Manufacturingtalk Editorial Team on 19 April 2007

Dynamic enterprise publishing platform

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StreamServe Persuasion permits companies to take information from enterprise applications such as ERP, CRM, SCM and legacy systems and transform it into business correspondence

StreamServe, the global leader in Enterprise Document Presentation, has announced it has entered into an agreement with Adobe Systems to provide support for XML Forms Architecture (XFA), the format of Adobe LiveCycle Designer software, the industry leader for XML form design This collaboration represents a shared vision for the future of personalised document generation that provides a common design environment for the production and distribution of business-critical documents in support of both interactive and high-volume output processes

XFA combines the data and capabilities of XML with rich presentation capabilities for multi-channel delivery, including PDF.

Adobe LiveCycle Designer enables the creation of dynamic XFA form templates.

This award-winning software supports XML data and schema bindings, enhances document security with template designs for digital signatures and enables compliance with government accessibility requirements for online forms.

With it, enterprises can extend their investment in XML technologies, applications and development expertise by enabling anyone with Adobe Reader software to participate in secure, interactive data capture processes that extend to customers, partners or suppliers.

Examples include new account applications, bid response or correspondence generation.

"Companies today are focused on engaging their customers - to increase customer loyalty and commitment to the brand," said Melissa Webster, program director of IDC's Content and Digital Media Technologies group.

"We see tremendous opportunity for companies to exploit a dynamic enterprise publishing platform to create an electronic conversation with the customer - essentially, to enable sophisticated mass-personalised customer interactions".

"An integrated electronic forms capability is key for doing just that".

"With this agreement, we continue to extend the reach of XFA and enable enterprises to standardise on a common design environment for all business-critical communications," said David Mendels, senior vice president, Enterprise and Developer Business Unit, Adobe.

"We look forward to growing our relationship with StreamServe to deliver solutions that will always give our customers a strategic advantage when creating business communications".

"This partnership empowers both StreamServe and Adobe customers with the ability to streamline extended business processes that deliver personalised information at every step".

"This approach can help organisations enhance customer relationships and drive additional revenues across their entire customer base," said Chris Stone, president and CEO of StreamServe.

StreamServe Persuasion permits companies to take information from enterprise applications such as ERP, CRM, SCM and legacy systems and transform it into business correspondence that acts as a dynamic and personalised marketing vehicle for cross-sell, up-sell and brand building.

As a result, companies are able to profit from what they know about their customers.

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