Experts seal the deal on printed film

Printing on shrink films is one of the trickiest jobs in the packaging lexicon - at least it is if you want a high standard of finished product which is eye-catching to consumers

Producers have understood the great advantage of printed film thus a demand always more flourishing.

And they do not come any more accomplished than Sealed Air experts in a whole range of packaging solutions, who have developed a wide range of shrink films from Cryovac which complement Sealed Air's portfolio of Shanklin packaging machines and provide the perfect printed finish.

Nick Griffiths, Sealed Air's business manager for films and someone with more than a little specialist knowledge when it comes to applying print to shrink packaging, says: ''We have the capacity to print up to eight colours and, while for random print any machine will do the job, for registered printing a special option - standard on the Shanklin range - might be required.

We have the technical knowledge and experience to guarantee the best, high-quality designs on shrink film and to ensure that after shrinking the packages' promotional message remains clear.

Our graphic art department creates a design with the customer, studies the registered spots on the film for the exact positioning on the product after the shrink process, and suggests different printing techniques according to the customer's equipment and specific needs".

Page one of three News release Sealed Air PR27a continued: The Cryovac films, particularly the Cryovac IMPACT and Cryovac MDT - which are both ideal for printing work - bring major benefits to a wide range of enterprises in today's 'special offers' retail market".

"'Buy one, get one free' and other promotional ideas, whether on multipacks or individual products, are largely set off and benefit greatly from a bright, colourful packaging film which is easy to read".

"Promotional ideas printed directly on to the film have a much greater impact than merely sticking a label on to a clear film,'' says Mr Griffiths.

''There is more pack space for communication than there is with plain film and stickers, which from a marketing point of view is a big advantage.

' Producers of a wide range of food and non-food items benefit from the Sealed Air treatment, from cookies to detergents, from bottles and jars to cosmetics, stationery to baby food and from sponges to games.

''We offer a flexible printed packaging solution which is capable of adaptation to cover most products and which is unlikely to be hindered by unusual package shapes,'' said Mr Griffiths.

Available in various grades, the printable film can cope with heavy as well as lightweight products and can include simple - full tone - printing, such as a text or a logo, or picture definition - process tone - treatment.

So, to sum up, if printing a distortion-free high-quality design on to a top-of-the-range reliable film is the requirement, then trust put in Sealed Air will reap rich rewards.

The company manage internally all the production steps from graphic art to printing, including trials on the customers' equipment to ensure their exact specifications can be met.

''All in all what we offer is a service which creates a difference that consumers can appreciate on the store shelves,'' said Mr Griffiths.

Back to top