Product category:
People in Manufacturing
News Release from: 600 Group
Edited by the Manufacturingtalk Editorial
Team on 25 September 2002
600 Group names new MD for German
operation
Robert Tichauer has been appointed Managing Director of 600 Group's German distribution operation, Parat.
Robert Tichauer has been appointed Managing Director of 600 Group's German distribution operation, Parat Tichauer brings extensive engineering and machine tool experience to the role which he takes over from Siegfried Hvschele, who enjoyed a long and successful career with the Stuttgart-based distributor and remains as an advisor to Parat for the immediate future
This article was originally published on Manufacturingtalk on 13 Apr 2004 at 8.00am (UK)
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Parat was acquired by 600 Group in 1998, as part of the Yorkshire-based machine tool giant's ongoing strategy of European commercial expansion.
As well as Parat's own Quick Change Turret Tool Post, Fidia high speed milling centres and Geka steel workers, Parat is also responsible for the distribution of 600 Group's highly successful Harrison lathe brand, particularly the Alpha range of manual/CNC lathes.
A key aim of Tichauer's directorship will be the continuation of a promotional strategy designed to increase German market awareness of Harrison products, which already enjoy unrivalled levels of brand loyalty thanks to their reputation for performance and reliability among tool shop customers.
Advertising and exhibition activity coupled with the further development of excellent customer relations is expected to help increase Harrison's share of the German machine tool market.
Tichauer explained: "The fact that 600 Group products remain popular among German customers despite difficult market conditions facing UK machine builders is a testimony to their enduring reputation for quality and value.
I'm confident that a concerted promotional campaign will lead to a heightened awareness of the 600 Group name and will support the Group's overall strategy of worldwide growth.".
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