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News Release from: 600 Group
Edited by the Manufacturingtalk Editorial
Team on 28 March 2008
UK machine tool group reports German
expansion
The UK 600 Group reported that its German subsidiary, Parat Werkzeugmaschinen, has achieved a 40% increase in turnover during the last twelve months as compared with 2006.
The 600 Group said that its Germany-based company, Parat Werkzeugmaschinen, has achieved a 40% increase in turnover during the last twelve months as compared with 2006 The significant progress, which has come about since the appointment of Willi Gollmer as head of the Group's European operations, is due to a number of factors, including the following
This article was originally published on Manufacturingtalk on 13 Apr 2004 at 8.00am (UK)
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* An increased market penetration.
* An enhanced product range.
* An augmented distribution network.
* The appointment of more specialised distributors.
Very important too, said 600 Group's chief executive, Andrew Dick, was: "A more energetic, focussed management, able to concentrate on developing the three complementary strands within our business strategy".
Most significant factor in Parat's growth is undoubtedly the new management style, which has prompted significant changes throughout the whole company.
After careful market analysis, undertaken in the light of the company's determination to provide high quality, application-specific solutions to customers alongside selling the medium-range production machines such as the Group's own Colchester- Harrison Tornado and Alpha lathes.
The addition of the value-for money Dalian range has further enhanced market penetration, said the 600 Group to manufacturingtalk, enabling the company to also meet the need for low cost machining options.
Existing distributors have been given fresh impetus and additional support where necessary to encourage their enhanced performance, new distributors have been appointed, giving a greater territorial coverage and also more depth of technical expertise and specialisation, and more direct salesmen and application engineers have been appointed.
The additional manpower has delivered an increased number of sales but more importantly an increased market share.
Dick said: "When we first developed our new strategy, we identified Europe as one of the principle territories in which we wished to expand our activities.
The results of the last twelve months are even better than we had hoped, and I believe demonstrate that we are taking the right steps to enable us to operate as a leading supplier in that market.".
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