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People in Manufacturing
News Release from: Silterra Malaysia
Edited by the Manufacturingtalk Editorial
Team on 13 April 2007
Marketing veteran brings semiconductor
experience
Silterra Malaysia has named Lai Yit Loong Vice President of Worldwide Sales and Marketing.
Leading wafer foundry, Silterra Malaysia, has announced that Lai Yit Loong, a prominent high-technology industry veteran, has been appointed Vice President of Worldwide Sales and Marketing As head of Silterra's sales and marketing group, Lai is responsible for the company's overall marketing strategy and sales operations
This article was originally published on Manufacturingtalk on 11 Jul 2008 at 8.00am (UK)
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He is based in Taiwan and reports directly to Eg Kah Yee, Chief Executive Officer of Silterra.
"Yit Loong has very strong acumen with proven experience in identifying markets and managing the sales channels," said Eg Kah Yee.
"He has demonstrated the ability in building and fostering strategic business relationships with key corporate level executives, creating customer loyalty resulting in increased revenues and bottom-line profitability.
I am very excited to have Yit Loong join our team.
He is a successful leader with an impeccable reputation and numerous accomplishments to help guide our sales organisation".
Lai has a strong background in engineering, sales and marketing and brings over 20 years of experience in the semiconductor industry to Silterra.
Before joining Silterra, he was the Vice President of Sales and Marketing for Taiwan and South East Asia for leading graphics chip supplier Nvidia.
Prior to that, Lai had spent over ten years in various senior positions at microprocessor giant Intel.
His last assignment at Intel was Country Manager for Intel China.
He had also held sales management and technical positions at Computer Associates and Hewlett Packard.
"Silterra has excellent process technologies and manufacturing capabilities," stated Lai.
"My job is to help lead Silterra's sales and marketing team to focus on high-growth multimedia, consumer and communications market segments, to expand our customer base and to drive deeper partnership with design houses, OEM/ODMs, and the distribution channels.
I look forward to help put Silterra on a fast track to success and be a key player in the global semiconductor supply chain".
Lai Yit Loong takes over from Kevin Bligh, who had left the company for personal reasons at the end of March 2007.
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