Product category:
Label converting and sleeving materials, equipment and services
News Release from: Sleever International | Subject: OPS High Gloss sleeve, Seeldrink, Sleevercap
Edited by the Manufacturingtalk Editorial
Team on 15 March 2006
Sleeving's Growth Flows From Bottled
Water Firms
Bottled water manufacturers are increasingly turning to sleeves to give their packaging the best possible combination of functionality and eye appeal.
Bottled water manufacturers are increasingly turning to sleeves to give their packaging the best possible combination of functionality and eye appeal That is according to Sleever International, the provider of sleeving, which said it has responded to demand with new materials designed specifically to meet their needs
This article was originally published on Manufacturingtalk on 26 Jul 2004 at 8.00am (UK)
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Those materials include the new OPS High Gloss sleeve for the premium mineral water brand, Icelandic.
At two exhibitions in France, Sleever International's 'Water Bar' gave visitors a chance to see the latest in such packaging, whilst they tasted and gave their verdicts on the water.
Eric Masson, Sleever International's European sales director, said: "More companies in the bottled water market are turning to us for sleeving that really makes the product stand out.
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They know that the sleeves we provide take best advantage of the transparency of the bottle and that a high-quality of printing can be achieved thanks to the photogravure process.
That allows printing in silver, for example, and that the whole bottle can be covered so that a much more elaborate and striking design can be achieved." Sleever International attended the Luxe Pack luxury goods and packaging exhibition in Monaco and the Heavent exhibition in Paris, with the new Water Bar, as part of a display designed to show the company's success in bottled water packaging, he added.
The waters available at the Water Bar included Icelandic Water, for which Sleever International is using a new grade of film, SI-OPS / TH 050, which makes very high clarity possible.
It has a translucent label with a striking metallic silver logo, said the company.
Solan de Cabras from Spain, uses a Sleevercap designed for optimal anti-tampering performance, whilst being quick and easy to open.
Levissima, a product of Nestli Waters from Italy, has a bottle in the shape of a gourd designed for consumption 'on the go' by children aged between four and 10.
The sleeve has a protective and an aesthetic role, with photogravure printing, which enables the bottler to keep to a precise design.
Voss from Norway is a top of the range water that uses a sleeve covering the entire surface of the bottle and a Sleevercap.
It gives it a large transparent surface and makes it completely resistant to tampering, said Sleever.
Also available at the Water Bar was Badoit, in a collectors' edition one-off design produced at the end of 2005, using a glass bottle, covered with a Seeldrink which covers the entire bottle and makes a minutely detailed, silver printed design possible.
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