Product category:
Manufacturing dealerships, agencies and acquisitions
News Release from: Sartorius UK
Edited by the Manufacturingtalk Editorial
Team on 20 May 2004
Sartorius brings Boekels and GWT under
one brand
Weighing manufacturer Sartorius has announced that it is to integrate its Boekels and GWT brands under the Sartorius brand name to better market the products.
Leading weighing manufacturer Sartorius has announced that it is to integrate its Boekels and GWT brands under the Sartorius brand name The Sartorius brand is synonymous with quality process weighing equipment and the change will allow the company to clearly communicate the full range of products available
This article was originally published on Manufacturingtalk on 6 Mar 2007 at 8.00am (UK)
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Boekels has built a strong reputation in its own right, as a manufacturer of checkweighers and metal detectors, including the recently launched Observer metal-in-foil detector.
GWT is a renowned manufacturer of load cells and process controllers for vessel weighing applications.
The complete range of Boekels and GWT products will continue to be available as the rebranding takes place over the coming months.
Steve Ellis, Industrial Business Manager for Sartorius explained the move.
"We are working more and more on projects that utilise equipment from the different areas of our business, creating seamless links between scales, load cells, checkweighers and metal detectors to enable a smooth and traceable production process.
We felt it was time to simplify how we define our range, in order to help our customers see how the various stages of weighing throughout a site can and should be connected." The rebranding of Boekels and GWT products brings all of Sartorius' core industrial competences under a single name.
Customers will still be able to access the full range from their local Sartorius representative, or via the company's website. Request free introductory details about products from Sartorius UK ...
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