Product category:
Non-contact, Optical and Laser
News Release from: DataLase | Subject: DigiVU
Edited by the Manufacturingtalk Editorial
Team on 28 June 2005
Chemistry enables high definition
microimages
Sherwood Technology has unveiled the latest application for its DigiVU range of products - a unique chemistry with a number of brand protection applications.
Sherwood Technology has unveiled the latest application for its DigiVU range of products - a unique chemistry with a number of brand protection applications The ground-breaking DigiVU chemistry enables manufacturers to digitally create ultra high definition microimages on or within a product that are virtually impossible to reproduce by existing methods, providing a valuable weapon in the continuous fight against counterfeiting
This article was originally published on Manufacturingtalk on 17 Oct 2005 at 8.00am (UK)
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DigiVU uses innovative laser responsive materials to provide sophisticated and high level features for the authentication of all products and brands.
As the counterfeiting market continues to grow (it is now estimated to be worth 10% of world trade), tools that can protect brands are gaining in value.
DigiVU is unique in its field, both as a chemistry and as a security feature, providing the industry with its first safe and highly-effective way of preventing counterfeiting.
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Brochure highlights colour change expertise
A leading colour change chemistry specialist has produced a new brochure highlighting its capabilities, vision and expertise in colour change technology.
As DigiVU can be applied to any substrate, including plastic, glass, edible products and cardboard, all brands can be protected from the threat of counterfeiting.
The unique combination of proprietary chemistry, a variable, tunable laser source and individual control system, can form a series of overt, semi-covert and covert features.
DigiVU provides the essential 'three levels of protection', enabling manufacturers to mark their products with images that are recognisable to the human eye, only visible through a microscope or totally unnoticeable until activated by a low power laser source.
By applying DigiVU to the substrate during the converting stage, the image can become embedded into the product material, making it virtually impossible for counterfeiters to reproduce the product.
The ability to form images directly between the layers of a clear laminate film or self adhesive label whilst retaining the integrity of the uppermost layer is a critically important aspect of the technology.
Absolute image permanence and resistance to abrasion are guaranteed - a significant advantage over more traditional surface printing methods.
In particular, the embedding of the laser responsive chemistry within a laminate construction can bestow a number of overt and covert security features as valuable brand protection devices.
In addition to the ability to embed in the substrate of a product or within laminate films surrounding it, DigiVU can also be applied to the surface of the product.
This provides a manufacturer with the ability to apply different levels of protection to its brands using one single product.
Andrew Jackson, Applications Marketing Manager of Sherwood, comments: "Recent years have seen a dramatic rise in incidents of counterfeiting.
Brands attacked by counterfeiters don't just lose revenue, they also lose credibility within the market.
By applying this innovative chemistry to such a problem area, we hope that DigiVU will reduce this threat and ultimately result in a global decline of counterfeiting.".
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