Product category:
Coding and marking materials, equipment and services
News Release from: DataLase
Edited by the Manufacturingtalk Editorial
Team on 01 November 2006
DataLase provides customization
capabilities
DataLase announces that its award-winning DataLase process offers unique end-of-line packaging customization capabilities.
With the DataLase process, variable information such as ingredients, barcodes, batch numbers, logos, special offers and promotions can be quickly, efficiently and cost-effectively applied directly to the packaging or to labels or amended at the end of the production line by simply using a very low power CO2 laser The area to be marked is coated with DataLase and left blank
This article was originally published on Manufacturingtalk on 16 Feb 2004 at 8.00am (UK)
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Laser generates codes, images, print
A groundbreaking coding, marking and printing technique uses very low power laser light for the high speed printing of images.
Images produced in coatings at high speeds
By combining substrate conversion and laser energy, a chemistry can be added to inks, coatings and plastics allowing images to be printed at high speeds using low power laser light.
The information is then activated at the end of the production line using the laser, which causes a white-to-black color change reaction.
The DataLase process will be showcased on booth #S-3018, Pack Expo 2006, McCormick Place, Chicago Illinois.
Brand owners often require many variants of information to be included on packaging, for example the same pack may need to be reproduced in multiple languages, and feature different information that may be specified by country-specific legislation.
The production of multiple versions of the same packaging requires the production line to be continuously stopped as the packaging is changed over, old packs returned to the warehouse and new ones loaded onto the production line.
This stop-start process has a significant impact on cost and efficiency.
Traditionally, when variable information was needed to be amended or new details added at the end of the production line, the packs would be thrown away and the packaging production process would have to be restarted.
The DataLase process provides a unique solution to these problems.
The process is a reliable method for printing market specific data onto packs already bearing generic info on them thus reducing waste and saving money.
Any changes can be easily programmed into the system enabling the process to produce customized data on the pack without the need to stop the production line and go back to the start of the packaging production process.
"By using the DataLase process to customize packaging, brand owners have greater flexibility for art work changes," comments Kevin Murray, VP of DataLase.
"The patented technology is capable of quickly printing market specific data on the packaging, thereby reducing inventory and shortening time-to-market".
"Manufacturers can order one pack in large quantities and customize it on site while also increasing profits.".
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