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People in Manufacturing
News Release from: SAP
Edited by the Manufacturingtalk Editorial
Team on 15 February 2007
New head for SAP global media relations
Appointment to build SAP's already strong brand awareness as the world's leading provider of business software
SAP AG has announced the appointment of Christoph Liedtke as new vice president of Global Media Relations Effective February 1, 2007, Liedtke is responsible for all global media relations activities for SAP, including business, finance, trade, technology media, as well as new and social media
This article was originally published on Manufacturingtalk on 30 Sep 2003 at 8.00am (UK)
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Based in Walldorf, Germany Liedtke reports directly to Herbert Heitmann, head of SAP Global Communications.
"With Christoph's appointment, we are strengthening our global team with a seasoned professional who brings a wealth of international communications experience and deep technology expertise," said Heitmann.
"Christoph will help us to better focus and further enhance the effectiveness of our global media relations efforts as we continue to build SAP's already strong brand awareness as the world's leading provider of business software".
Liedtke joins SAP from Qimonda AG, the world's second-largest DRAM semiconductor company, where he served as head of global public relations.
Qimonda was a part of Infineon Technologies AG until May 1, 2006, when it became its own entity.
Prior to this role, he was spokesperson for Infineon Technologies North America, based in San Jose/Silicon Valley, and responsible for all media relations and executive communication activities of the company in North America.
Before his international assignment, he was director of public affairs for Infineon Technologies in Munich.
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