Product category:
Decision support software
News Release from: Sunopsis | Subject: Sunopsis Data Conductor
Edited by the Manufacturingtalk Editorial
Team on 11 November 2005
Sunopsis Data Conductor at French postal
service
Sunopsis enables Enterprise Data Warehousing at French Postal Services
Telintrans, IT operator of the French Postal Group's parcel companies, uses Sunopsis Data Conductor as its ETL for enterprise data warehousing applications Sunopsis, one of the world's leading integration specialists, has been chosen by Telintrans, the IT division of GeoPost, the holding company for all parcel activities of the French Postal Services (Groupe La Poste) As the hub of all European parcel subsidiaries and operators within the Groupe La Poste, including international express service provider Chronopost and French domestic supplier ColiPoste, GeoPost aims to be the largest parcel operator in Europe
This article was originally published on Manufacturingtalk on 13 Feb 2006 at 8.00am (UK)
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Sunopsis Data Conductor is used to consolidate commercial data from all customers in an enterprise data warehouse, enabling Telintrans to implement world class customer relationship management (marketing and sales analysis, customer scoring and segmentation, etc.) This enterprise data warehouse, deployed on Teradata Enterprise Warehouse, is specifically optimised for processing massive amounts of data.
Michel Croissant, Project Director at Telintrans, explains the reasons for choosing Sunopsis Data Conductor: "Unlike other solutions on the market that require a procedural development of the data loading interfaces, Sunopsis Data Conductor relies on the business rules driven approach, which accelerates and simplifies significantly the developments".
"Furthermore, the E-LT architecture implemented by Sunopsis - unique on the market to the best of my knowledge - lets us take full advantage of Teradata's computing power, since Sunopsis Data Conductor uses the RDBMS engines to execute data transformations." Another important element that guided Telintrans in their choice is Sunopsis Data Conductor's ability to integrate data quality processes in integration processes.
"Because of the multiplicity of data sources - all the group's subsidiaries - the quality of data we receive varies widely," explains Michel Croissant.
"Efficient analysis requires high quality data, and Sunopsis Data Conductor lets us not only actively filter data, but also provides feedback on quality issues so that these can be addressed.".
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