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Product category: Training Aids and eCommunication
News Release from: TATA Interactive Systems
Edited by the Manufacturingtalk Editorial Team on 25 August 2005

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Tata Interactive Systems wins APEX 2005 Award of Excellence

Tata Interactive Systems (TIS), a global leader in e-learning, has been awarded the APEX 2005 Award of Excellence for its University of Phoenix (UoP) simulation "Motivating and compensating employees" 4,942 entries were received for this year's APEX Awards, including 281 entries in the Campaigns, Programs and Plans category, in which TIS won its Award of Excellence

This is the second successive year in which TIS has won this award.

Last year's winning entry was also one of its SimBLs - on business ethics - produced for the UoP.

SimBLs are compact, byte-sized chunks of learning, trademarked by TIS, which provide a highly immersive and focused learning experience.

TIS has a library of more than 120 SimBLs, covering a diverse range of topics including accounting and finance, critical thinking, psychology - and even religion! The APEX ( Awards for Publication Excellence) Awards 2005 were given in 11 main categories including: newsletters; magazines and journals; 'magapapers' and newspapers; annual reports; brochures, manuals and reports; video and electronic publications; web and intranet sites; campaigns, programs and plans; writing; design and illustration; and special publications.

(For more details visit the link www.apexawards.com/announcingthewinners.htm) This comes just a month after the Odyssey Writer 1.0, a product that TIS created for Compass Learning, won the 2005 Media and Methods Award in the Reading, Writing and Language Arts category.

Manoj Kutty, the worldwide president of sales and marketing at TIS, commented: "SimBLs provide learners with an engaging and highly motivating way to interact with e-learning materials, greatly enhancing the learning experience and increasing the retention of information.

They simulate specific topics by substituting fidelity-to-concept for fidelity-to-reality, helping learners to focus on the key learning points in the material.

"They can be used as standalone learning tools or can be blended with other forms of learning for use as ice breakers, pre-assessments or even assessment tools." Sanjaya Sharma, chief executive of TIS, added: "Using SimBLs at the University of Phoenix has demonstrated the effectiveness of this approach in facilitating learning.

The University now incorporates SimBLs in its business management program and uses SimBLs on other courses being taught throughout the university." Being more tightly focused than many online business simulations, SimBLs can offer a cost-effective way of learning - being available on a pay-per-user basis.

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