Product category:
CNC automatic lathes
News Release from: Tornos Technologies | Subject: CNC automatic lathes
Edited by the Manufacturingtalk Editorial
Team on 27 September 2006
Re-branding of CNC automatics shows
capabilities
CNC automatic lathe builder, Tornos, has 're-branded' its machine tools to link the name of its new products with the degree of complexity of which they are capable.
As customers past and present will know, the Tornos brand naming has until now been based on product groups, namely the Deco A and S for single spindle turning centres and the MultiDeco B, C, D and I for multi-spindle turning machines However, in a bold approach to simplify matters Tornos has decided to link the name of its new products with the degree of complexity of which they are capable
This article was originally published on Manufacturingtalk on 28 Sep 2005 at 8.00am (UK)
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The new names will correspond to the following categories ; the Alpha range for complex to very complex parts, the Sigma range for parts of medium complexity and the Delta range for very simple parts.
It is important to note that these changes only affect new products launched in 2005.
Therefore, the Deco 8sp developed for the market segment of parts machined to medium complexity will be renamed the Deco Sigma 8.
All future machines, whether single or multi-spindle, falling into this category of complexity will automatically be named Sigma.
This also applies to the recently launched MultiDeco 20/8d.
Designed to produce complex parts, this machine will now have the new name of MultiAlpha 8x20.
Here too, any new machine developed for the production of complex parts will feature Alpha in its name.
Turning centres launched since 2005 will now receive name changes as referred to as shown below.
* DECO 8sp is now DECO Sigma 8.
DECO 20s is now DECO Sigma 20.
MultiDECO 32/6d is now MultiAlpha 6x32.
MultiDECO 20/8d is now MultiAlpha 8x20.
Global marketing manager for Tornos, Pierre-Yves Kohler commented: "This is more than a change in name - it is a change in policy regarding the brand and company name.
We are not going to rename more than 5000 Deco and MultiDeco machines that are already installed.
We conducted an audit and are planning a review of our global corporate identity.
We want to reinforce our image as an innovator in the market - and thereby strengthen the position of Tornos.
The inevitable consequence of this decision is that the Tornos logo and brand name will be upgraded.
We want to be more consistent throughout the world.
Tornos is a strong company that markets its product range to specific sectors.".
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