Product category:
Manufacturing industry news
News Release from: Tornos Technologies
Edited by the Manufacturingtalk Editorial
Team on 20 October 2006
Turning centre rebranding approved in
Italy
The recent re-branding of Tornos turning centres has already been widely approved by a large attendance at the recent Bi-Mu machine tool exhibition in Milan, Italy.
The recent re-branding of Tornos turning centres has already been widely approved by an eagerly awaiting audience at the recent BI-MU exhibition in Milan, Italy Tornos exhibited the Deco Sigma 20 and the Multi Alpha 6X32,, previously known as the Deco 20S and MultiDeco 32/6d respectively
This article was originally published on Manufacturingtalk on 11 Jun 2001 at 8.00am (UK)
Related stories
Four patents granted for fixed headstock DECO
Following the phenomenal success of the DECO concept on sliding head and multispindle products, Tornos engineers wanted to develop a DECO incorporating fixed headstock technology.
Lathe combines best of CNC and cams
Tornos has unveiled its new automatic lathe, the DECO 42 f. For the first time, the DECO 2000 concept has been applied to the world of the fixed headstock.
The show itself proved a resounding success for Tornos with the company receiving a significant amount of interest for the recently launched products.
The Tornos brand naming has until now been based on product groups, namely the Deco A and S for single spindle turning centres and the MultiDeco B, C, D and I for multi-spindle turning machines.
However, in a bold approach to simplify matters Tornos has decided to link the name of its new products with the degree of complexity of which they are capable.
The new names will correspond to the following categories ; the Alpha range for complex to very complex parts, the Sigma range for parts of medium complexity and the Delta range for very simple parts.
It is important to note that these changes only affect new products launched in 2005.
Therefore, the Deco 8sp developed for the market segment of parts machined to medium complexity will be renamed the Deco Sigma 8.
All future machines, whether single or multi-spindle, falling into this category of complexity will automatically be named Sigma.
This also applies to the recently launched MultiDeco 20/8d.
Designed to produce complex parts, this machine will now have the new name of MultiAlpha 8x20.
Here too, any new machine developed for the production of complex parts will feature Alpha in its name.
Global marketing manager for Tornos, Pierre-Yves Kohler commented: "This is more than a change in name - it's a change in policy regarding the brand and company name.
We are not going to rename more than 5000 Deco and MultiDeco machines that are already installed.
We conducted an audit and are planning a review of our global corporate identity.
We want to reinforce our image as an innovator in the market - and thereby strengthen the position of Tornos! The inevitable consequence of this decision is that the Tornos logo and brand name will be upgraded.
We want to be more consistent throughout the world.
Tornos is a strong company that markets its product range to specific sectors.".
• Tornos Technologies: contact details and other news
• Email this article to a colleague
• Register for the free Manufacturingtalk email newsletter
• Manufacturingtalk Home Page
Search the Pro-Talk network of sites
