Product category:
PLM and Product Life Cycle software
News Release from: Siemens PLM Software
Edited by the Manufacturingtalk Editorial
Team on 11 October 2005
PLM Mid-Market Product Portfolio
PLM leader adds new UGS Velocity Series product portfolio and launches Global Channel Program to serve fastest growing PLM market segment
UGS, a leading global provider of product lifecycle management (PLM) software and services, has announced an aggressive and industry-changing strategy to serve the EMEA high-growth mid-market - focused on delivering enterprise-level PLM technology in an easy-to-deploy portfolio to companies in the mid-market UGS made the announcement at its EMEA mid-market launch event in Prague, which was attended by more than 280 people from its indirect channel partners, selected strategic customers and press executives
This article was originally published on Manufacturingtalk on 21 Jul 2008 at 8.00am (UK)
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"This is all about bringing PLM to the mid-market," said Angus Marshall, director of Sales and Channel Programs EMEA for UGS.
"We are changing the game with the introduction of a PLM product portfolio to the mid-market and an aggressive and industry-changing strategy with the launch of our new global channel program." Microsoft's Gunter Rester will deliver an address at the event.
Rester is director of Discrete Manufacturing Industries for Microsoft EMEA.
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"UGS is part of Microsoft's global Peak Performance initiative, which focuses on key products in manufacturing industry," said Rester.
"Among these product sets, PLM and engineering collaboration has one of the highest potentials and UGS is one of our top partners in this area".
"Our close joint development with UGS leads to one of the most advanced PLM products built on a widely used platform from Microsoft." With a name synonymous with speed and velocity, mid-market customer Spyker Cars is also presenting at the event.
Spyker users UGS software in the manufacture and design of its innovative sports cars.
Victor Muller, CEO of Spyker, will present.
UGS' mid-market strategy is supported by two key components:.
* The new product portfolio - the UGS Velocity Series - marks the first offering to combine UGS' Solid Edge and Femap software - two proven mid-market solutions for digital product development - with the unparalleled technology of UGS' Teamcenter software, the world's most widely used PLM product.
* The new Global Channel Program focuses on deploying enterprise-level PLM to mid-size manufacturers that is easy to buy, install, deploy, use and support.
The new program will expand partner capacity by 50 per cent by the end of 2006.
Partners in the new UGS channel program can sell UGS' entire suite of products, including product sets like the UGS Velocity Series as well as individual products like NX - UGS' flagship suite of digital product development software - and the new breakthrough collaborative product data management (cPDM) product - Teamcenter Express.
Mid-Market Business Drivers.
Similar to large organisations, mid-size manufacturers face issues of global sourcing, product customisation, accurate and timely quotations, program management, integrated design and manufacturing and increased regulatory requirements.
However, mid-size manufacturers typically lack the resources necessary to effectively manage the explosion of 3D data associated with these issues.
In the September 2005 AMR Research Alert, "UGS Thinks Big About Midmarket PLM," Michael Burkett says, "Midmarket investment in PLM will grow at a 12 per cent Compound Annual Growth Rate (CAGR) through to 2009, AMR Research estimates".
"The introduction of the UGS Velocity Series shows UGS' commitment to the unique requirements of midsize manufacturers, where affordability, ease of implementation, and total cost of ownership are so important.".
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