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News Release from: UKFast | Subject: e-commerce infrastructure
Edited by the Manufacturingtalk Editorial
Team on 08 June 2006
UKFast places Websites on fertile ground
Managing Director of UKFast told Manchester's top marketers that they can't expect to compete in a global business environment without investing more seriously in their online infrastructures.
On Wednesday night Lawrence Jones, Managing Director of Internet service provider UKFast told Manchester's top marketers that they can't expect to compete in a global business environment without investing more seriously in their online infrastructures Jones was talking at the Optimise Your Online Presence seminar, in conjunction with Manchester Digital at Cube in the centre of Manchester
This article was originally published on Manufacturingtalk on 24 Jan 2005 at 8.00am (UK)
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The event is part of UKFast's campaign to improve the fortunes of Manchester based businesses and rival London as the nations Internet capital.
"We host thousands of serious businesses across the UK and they all have one thing in common," explains Jones.
"They understand that the speed and resilience of their website is crucial for their business.
It's because of this, that many of our clients sit amongst the top 2% of Internet profiteers in this country, making 75% of the online revenue." Jones cites the ancient Parable of the Sower to illustrate the importance of a fertile grounding.
"If you plant your seed on stony ground then, quite simply, it will not grow.
Your website is your seed and you must place it in an environment that allows it to flourish." He uses online business PrintCartridgeDirect as an example.
"When we discovered they were taking GBP1m a year from one site, we immediately looked at the graphs and realised that their potential was far greater.
By investing GBP300 more per month into their infrastructure, the business is now reaping the rewards.
One simple change resulted in a GBP73,000 boost per year.
Wednesday's event also featured presentations from Peter Cobley, Regional Account Director of Yahoo Search Marketing, Clare Johnson, Managing Director of digital marketing company Adoofa and Heather Hopkins of search data analysis providers Hitwise.
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