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News Release from: Wagon
Edited by the Manufacturingtalk Editorial
Team on 07 May 2003
Bumper armature business goes beyond 2
million
Wagon is to "significantly exceed" its own publicly announced targets for its crash management business in Europe.
Wagon is to "significantly exceed" its own publicly announced targets for its crash management business in Europe The Group makes advanced lightweight body structures for OEMs and said a year ago that its bumper armature business would take 7% of the European market by 2004
This article was originally published on Manufacturingtalk on 7 May 2003 at 8.00am (UK)
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This would equate to around 1.5 million armatures per year.
However, contracts won recently for around 800,000 units per year will take the final figure to more than two million.
By 2006/7 Wagon will be manufacturing armatures for 14.5% of the European market.
The armature contributes significantly to meeting the vehicle's low speed damage-and-repairability targets, and can also influence the 'high speed' crash worthiness.
It helps to improve the passenger protection capability of the vehicle.
Wagon's success in the market has come about as a result of its willingness - and ability - to use whichever materials are most appropriate for a project.
Its cold-formed ultra high strength steel bumper armature systems have outsold the more expensive aluminium systems sold by competitors.
Ironically, Wagon is one of the leading users of aluminium in lightweight automotive body structures, but in the case of this product executives believe that the marginal weight benefits offered by aluminium (over lightweight steel) seldom merit the significant cost increase.
"We spend a lot of our time helping manufacturers to reduce the weight in the primary structure of the vehicle," said Wagon Group Chief Executive Nick Brayshaw.
"But we also believe in the ability to offer a flexible solution to our customers, utilising whichever material offers the cost benefit analysis which most closely matches their requirement.
In this instance, ultra high strength steel often wins.".
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